Tricia Peterson
Tricia Peterson, a Licensed Marriage & Family Therapist based in Campbell, California, sought a digital presence that would reflect her compassionate approach to therapy. The objective was to create a website that serves as a welcoming space for individuals, couples, and families seeking guidance, while also providing clear information about her specialized services, including court-involved therapy.
Goals
- Establish Trust: Design a website that conveys warmth, professionalism, and empathy.
- Informative Structure: Clearly outline the range of services offered, making it easy for visitors to find relevant information.
- Accessibility: Ensure the site is user-friendly across all devices, allowing clients to easily navigate and contact Tricia.
- Resource Availability: Provide helpful forms and resources for current and prospective clients.
Technical Implementation
- User-Centric Design: Employed a clean, minimalist layout with calming color schemes to create a serene online environment.
- Responsive Design: Utilized responsive web design techniques to ensure optimal viewing on desktops, tablets, and smartphones.
- Intuitive Navigation: Organized content into clear sections—Home, About Me, Services, Helpful Forms, and Contact—to facilitate easy navigation.
- Content Strategy: Crafted concise and empathetic copy that speaks directly to the needs of potential clients, highlighting Tricia’s expertise and approach.
Results
- Enhanced Online Presence: The website now serves as a central hub for Tricia’s practice, providing essential information and resources to clients.
- Increased Engagement: Clear calls-to-action and accessible contact information have streamlined the process for clients to reach out and schedule appointments.
- Positive Feedback: Clients have expressed appreciation for the site’s clarity, ease of use, and the sense of comfort it provides even before their first session.
Tech Stack
- PHP: Serves as the server-side scripting language, powering the backend logic and functionalities.
- CSS: Utilised for styling the website, ensuring a cohesive and responsive design across devices.
- WordPress: Acts as the content management system, providing a flexible and scalable foundation for the platform.
- Elementor: Employed as the page builder plugin, allowing for intuitive design and customisation of the website’s layout and components.